Nostalgic Minimilism~That pretty much sums up homestyle for me!

black and white photography magazine home style

 

I came across the #GreatBritishHome Challenge and began thinking of what my personal homestyle is! That’s some serious thinking for someone like me and for various reasons :)  One (probably the biggest) is that I move every few years and hence have the opportunity to reinvent it altogether. Two – I’m absolutely opposed to waste; both money and goods. Three, I love design. Period! Though I would put myself down as someone who strongly prefers streamlined minimilism over wadded ornamentation, I’m a great enthusiast about almost every design period in history. We would be extremely myopic in assuming that ‘modern’ is synonymous with original!

If I had to sum up my style in one word, I would say *Ikea’esque*! Not because I shop there and it’s an ubiquitous entity that’s all pervasive in western decor…but because in my world, it stands as a symbol of the democratizing of design for the masses. It’s where world-class designers created an aesthetic that could filter down affordably and recyclably (think wood chip) to the greater populace.

Being one of those who lives by flights of fancy ~having eaten off paper plates in a small, yet indulgent flurry of “Street-food” themed nights with friends; toyed with Orla Kiely melamine (if only to override the subsconscious screams of protest at the cheaper kinds), and played “Mother “with my precious, if limited quantities of Denby and Spode; I’d say that being fickle comes at a price, and one I’m not inclined to pay. Here again is why ‘Ikea’ works as a larger symbol of my lifestyle choice. For a modest sum, one can redesign and reinvent my entire aesthetic, and afford to be clumsy too, it’s like I was the protype demographic the company designed for! Trying to get me to be stable and have a set, inflexible home-style is about as productive as starting to learn Swedish without accepting humbly that S,K,Y,N,D actually go together, often in that precise order…

Monochrome, minimilist, personalspace, flowers, uncluttered, scandinavian chic
.My Space.

I have my design favourites – Normann Copenhagen, Anthropologie, Marimekko, Muuto Design and Ferm Living, and a bit of all populate my very personal space. I pay attention to the light that flows through my house and my design choices are heavily influenced by that…I relish pops of colour in a mostly neutral, monochrome environment!

I’m a homebody– in many ways I’m primitively territorial about my home. There’s more joy eating in than eating out for us, it’s my comfort and my playground. It’s where my children make their memories and their dreams; where the foundation is laid for our future as a family! Home is that lovely person who knows your favourite food and makes your best drinks. Home is always the place where the best seats are reserved for you!

This post was also one of the *winners*of the #GreatBritishHome Challenge! :)

“This post is an entry for the #GreatBritishHome Challenge  sponsored by Victoria Plumb, a source of quality bathrooms for every type of home. Take its “What’s Your Celebrity Home Style?” quiz to discover what your home says about you.” My result was Towie Glamour, having never watched the series, I’m hoping that that’s a compliment, though a designer onesie is desirably on my wishlist 😉

 

#greatbritishhome

If you’ve enjoyed this, you might also like :

Originality and Reinvention are really joined at the hip!

end-symbol

 

 

Why IKEA will always work for me …

Ikea, modern, minimilist, scandinavian, scandi

One might begin with thanking oneself, especially if one plans on signing up to my blog, or following me in any capacity, that though I share an intense and passionate relationship with Ikea, I don’t strictly follow it’s winning strategy! Well, you could’ve found yourself faced with a couple of paragraphs of text, a few random images and a minimalistic title that suggested that putting it together with any level of comprehension is not just attainable, but also extremely self gratifying!

If you’ve been there and know what I’m talking about, you’ve worked out one of the greater feats of an expert amateur, welcome to the world of doityourself!!

ikea design swedish home improvement
Stonehenge by Ikea… (Actually, by Justin Pollard)

 

Mikael Ohlsson, IKEA Group’s chief executive reiterates that an inherent dislike of waste is at the heart of the design giant, one that resonates with my own sense of “if you wanna junk it, don’t make someone else pay”.  He speaks about the company’s thriftiness by highlighting one of it’s fastest selling item, the carnation red Ektorp sofa, a three seater, which once had a place in my own start-up life,  and which has now been packed further ‘ingeniously’, or in ikeaspeak, flat-ter, doubling the amount of sofa per given space. A tiny little tweak like that slashed costing by £100, a lot to someone like myself, who moves home about every five years, and finds themselves holding the short end of the stick whilst budgeting homeware, and other such life essentials.  Ikea’s ingenuity, above it’s immediate supply/demand gains, appreciably reduces the carbon footprint from it’s shipping. Win-win. What’s not to love ?!

ikea design living home scandinavian
IKEA Design

In case you were wondering – no, I’m not an affiliate member and no, I gain nothing by championing it! I do hold out hope of someday getting a custom designed egg-cup for my valiant hurrah of why the company means something to me. I also hope that it would be one that doubles as a compact mirror designed to fit efficiently into one of my credit card slots! Never say never -clearly, you haven’t paid close attention to the product on page number %$&& in the current catalogue!!

My love of the brand probably harks back to a long standing resentment of living in a world that tacitly accepts, even extols Planned Obsolescence – a policy of planning or designing something with a limited productive life, so it becomes unusable, or unfeasible at best, after a certain period of time.

ikea design dining scandinavian home
IKEA Design

Who of us hasn’t felt propelled to buy a mobile phone sooner than we’ve really needed, just so it supports the newest apps, functionality or if nothing better, only for it’s perceived social value. My gripe here goes all the way back to when I was 16 and was made to buy a text book, which was ‘New and Improved’ only because of three chapters switched around and 6 additional mathematical problems! The cheek!!

To make matters worse, my existing, extremely competent and functional phone is rivalled by one that boasts an impressive 41MP camera. Mind you, a semi-professional dSLR stops at a modest 18!  I can’t get the relevance of a 41mp camera on the NewGen Smartphones, and won’t, till I see a wedding photographer accept it as weapon of choice and still walk away with a paycheck, respect notwithstanding, but I’m not exactly immune! And just as quickly as I mock it, let me add that my Samsung Galaxy III has drastically gone down in street-cred from it’s mere mention!
Here again is why Ikea works as a larger symbol of my lifestyle choice… if one has no say in the matter, but to live with the disastrous consequences of planned obsolescence, it won’t hurt to keep it cheap, and recyclable! Being one of those who lives by flights of fancy – having eaten off paper plates in a small, yet indulgent flurry of “Street-food” themed nights; toyed with Orla Kiely melamine (if only to override the subsconscious screams of protest at the cheaper kinds), and played “Mother “with my precious, if limited quantities of Denby and Emma Bridgwater, I’d say that being fickle comes at a price, and  one I’m not inclined to pay.

For a modest sum, I can redesign and reinvent my entire aesthetic, and afford to be clumsy too, it’s like I was the protype demographic the company designed for! Trying to get me to be stable and have a set, inflexible style is about as productive as starting to learn Swedish without accepting humbly that S,K,Y,N,D actually go together, often in that precise order…

If it wasn’t for Ikea, most of us urban dwellers would be lost for choice when it came to affordable contemporary design! There is a certain comfort of a well spent investment (read: Bang for Buck) when you’ve just set up a bed named after a Norwegian city, and nestled yourself comfortably under bedding that borrows it’s nomenclature from flora and fauna!
Yes, there’s a whole host of us that can be kept well-lit and satisfied on the Lersta till we’re comfortably settled in with an Arne Jacobsen  !

end-symbol

You might also enjoy :

Originality and Reinvention are really joined at the hip!

Abba or Wham! You know who to blame!